My Website:
Internet homebuyers require high-quality listings with lots of data and photos. That's why my website listings include the following features:
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Google™ Earth Mapping: Using geo-coordinates, your listing will be integrated into the world’s most powerful and informative map. Potential buyers can see satellite imagery of your home and neighborhood along with nearby schools, parks, stores, etc.
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Virtual Tours and Photo Gallery: I will add up to 36 digital photographs to your home’s listing. These photos will be presented in a virtual photo gallery and in a slideshow accompanied by music.
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High Quality Photography: I have invested in a super quality Sony digital camera in order to best showcase my clients' homes.
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Seller's Area / Online Reports: You can impart details regarding your property that help with the sale of your home by touching upon the right information that potential buyers may be seeking. You may also access private reports which show your listing’s website activity.
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Neighbourhoods: Buyers search for homes by neighborhood thus my listings are categorized and named accordingly. When buyers perform home searches online, they find my website . . . and they find your home!
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Showcase Listing: Periodically your property will be displayed in a slideshow of photos accompanied by select details on my homepage to attract instant attention.
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Listing Exposure: Potential buyers have the option of using RSS (‘Really Simple Syndication’ or ‘web feeds’) to automatically receive listing updates. When I add your listing or I update it, RSS subscribers will be notified via email. They can also sign up for a free auto home search which will email them listings which match their search criteria.
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Listing Attachments: Potential buyers can download further information about your listing such as a printable feature sheet.
Search Engine Optimization
To increase the odds of your listing being found, I have invested a lot of time optimizing my website for better search engine placement. After all, there is no sense in having a website that cannot be found!
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Content is King: While there’s no magic formula for getting a high ranking with the various search engines, I do know this: website search engines can’t index what they can’t find. That is why I’m always adding lots of original, relevant and keyword-rich text to my site – and it works!
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Fresh Information: Too many website owners neglect the content of their site. After a while that content becomes outdated and irrelevant. This is especially true in real estate. The search engines love good quality, fresh content. In fact, they scour the internet regularly making note of all new content. Websites which are updated regularly end up nearer the top of the search results.
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Website Linking: The greater number of high quality sites which link to mine, the better my site’s ranking. My site is featured on many such sites.
Listing Syndication
Since the majority of home buyers use the internet to search for a home, I will advertise your property on some of today’s biggest, busiest real estate websites. Call me to discuss the many different sites and marketing opportunities for your house.
My Blog
A blog or ‘weblog’ is an online diary. I use my blog to journal about real estate here in the Halifax regional Municipality. I also feature articles by local experts relating to homeownership such as mortgages and gardening, and I promote local charities and non-profit organizations.
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RSS Syndication: Potential buyers can subscribe to receive regular email updates each time I add to or amend your listing. They can stay informed without having to visit my website.
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New Listings and Open Houses: When I add your listing to my website, make changes to it, or advertise an open house, I will also journal about it in my blog.
Print Advertising
Although my marketing emphasis will remain on internet marketing because research proves to me that the large majority of homebuyers are online, periodically I may also choose to employ other forms of advertising, such as print ads. |